Hi Expel, it's nice to meet you.
My name is Alex Yoder,
I think we'd make a great fit.
My Current Role:
I am currently the Marketing Manager for D.M. Bowman, Inc., a transportation and logistics company based in Williamsport, MD. In my role, I develop and manage all marketing initiatives and campaigns based on the company objectives and goals. The overall purposes of the marketing measures include: recruiting drivers, adding freight business, and improving the overall brand awareness of the company. Part of my responsibilities includes overseeing and maintaining the company’s marketing budget exceeding $700k annually.
Not only do I oversee the marketing initiatives, but I am also am the one to carry them out. I am a self-taught graphic designer and have created over 250 different items for D.M. Bowman in the past year alone including; brochures, business cards, flyers, booklets, posters, billboards, direct mailers, digital presentations, email marketing designs, videos, landing pages, and digital ads.
In addition to design work, I manage and work to improve lead generation campaigns, measuring and reporting results and effectiveness of all marketing communications to the executive team. I also oversee all social media sites and coordinate all company social advertising.
I am a big supporter of results-driven marketing strategies with measurable ROI, and rely on my ability to learn to continue to grow.
A Few Highlights
Over 115,000 users visited our website and viewed nearly 250,000 pages.
Recorded over 4,745,000 impressions on with over 3,500 direct leads collected...on Facebook alone.
Nearly 400 drivers hired as a direct result of marketing initiatives.
Breathing new life into a brand image that has been stagnant for decades is no easy task.
Here are a few examples of design projects from 2019
I am a driven and hard-working individual ready to take on a new marketing role in a new industry. Having worked in corporate settings at two established, long-running companies, I am interested in joining a newer company that treats it's employees as valuable assets. As I have become familiar with Expel, I have become excited at the thought of joining the ranks of a company that sells a great service while motivating their employees to grow and perform at the highest level.