John Hershey announced his candidacy for the State Representative PA-82 open chair and wanted a simple but effective logo. He ended up choosing a 2-tone logo of a prominent navy blue with white text (or reversed depending on the usage). I also created his main campaign site which can be viewed at hersheyforpa.com. On his digital platforms (including his social media pages), I incorporated 2 secondary colors to help stand out with the lighter blue and bold red.